the starfish experience design model
Frank first presented the
experience starfish model in 2006 as
part of a consulting project for a major IT company.
The starfish model has proven robust for many environments. It allows quick analysis of current and desired experience dimensions. The model describes qualitative research data gathered in the exploration phase of a client engagement.
The rational experience starfish helps retailers and brands to identify:
Why customers behave in the way they do
Why they shop where they shop
Why people buy what they buy
When these dimensions are understood, experiences can be designed to enforce those attributes of the relationship that enhance the emotional bond.
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