what is experience design?
more than customer experience...
It is the combination of disciplines that encourage bi-directional interactions between customers and retailers or brands.
Experiences are what sets certain brands and retailers apart in customers' hearts. Customer interactions create personal memories and lasting emotional bonds, transcending rational behaviour.
welcome to the experience economy...
Accordingly, to stand out in the marketplace, companies need to offer not just goods and services but experiences. The idea is to foster an emotional attachment between company and consumer. The hippest companies of the moment – Starbucks, Apple and, on a smaller scale, the drinks company Innocent – are all admired within the business industry for their ability to connect emotionally with their consumers and for proving that people will pay a premium to buy into their world.(The Times, London, February 2006)